Sakura Rice Cooker with Ceramic Bowl and Advanced Fuzzy Logic

Perfect Rice Every Time - Now Available in the USA!

Yum Asia has built a solid reputation for exceptional products since our inception in 2006. We were the first to introduce Zojirushi to the UK/EU markets and quickly became the go-to store for premium rice cookers and the knowledge to use them effectively. Our brand is now synonymous with high-quality materials, stylish design, and advanced fuzzy logic technology.

Saucepan-cooked rice can never match the quality found in Asian cuisines and fine restaurants. In 2006, we set out to ignite a rice cooker revolution in the UK, Europe, and the USA, offering a better way to cook rice.

Our products are unique, blending modern design, useful technology, and helpful functions. Our passion for all things rice enables our rice cookers to open up a whole new world of cooking possibilities. We take pride in the international recognition of our innovative products, and seeing the joy of someone enjoying perfectly cooked rice is our greatest reward.

Designed by British engineers in collaboration with our Asian partners, our award-winning products are well-tested and offer practical solutions. Engineered for the US market, our 120V, 60Hz rice cookers come with a detachable US plug and power cord, catering to the unique needs of American consumers.

Sakura, our flagship model, is a great all-rounder, ideal for growing families or rice enthusiasts. It can cook all types of rice perfectly at the touch of a button, while also offering useful multi-cooker functions. Sakura's advanced fuzzy logic (AI) technology controls the temperature using phased cook cycles, ensuring the efficient and perfect cooking of various rice varieties, as well as other grains like quinoa, couscous, millet, and pearl barley.

Sakura's features include a 24-hour automatic keep warm function, a 24-hour timer, and a 10-minute countdown timer for rice cooking. The state-of-the-art Korean-designed 'Motouch' control panel with a cool ice blue LED display and touch-sensitive controls, combined with the sleek, glossy black exterior and brushed silver metallic lid, create a modern and stylish appearance.

At the heart of Sakura's performance is its advanced fuzzy logic (AI) technology, which controls the temperature across seven distinct cooking phases to produce perfect rice every time. The Ninja 2mm thick ceramic-coated inner bowl, with easy-to-read water level lines, ensures durable and healthy cooking, while the 3D heating technology distributes heat evenly for consistent results.

Sakura's versatility extends beyond just rice, as it can also be used for steaming, porridge, slow cooking, soup, cake baking, crust (Tahdig), and yogurt-making. It's designed to cater to the diverse culinary needs of modern households.

At Yum Asia, we are the rice cooking experts. Our journey began when we couldn't replicate the perfect rice we experienced in restaurants, leading us to discover the transformative power of fuzzy logic rice cookers. From 2006 onward, our mission has been to provide 'Perfect Rice at the Touch of a Button' to homes around the world.

product information: